Commercial Advisor / B2B growth and sales development
I help B2B companies build, fix and scale the way they go to market.
More than ten years in B2B sales development, commercial operations and market leadership across Greece, Southeast and Central Europe. I step in quickly and work hands-on inside B2B commercial teams, focused on unlocking the revenue already within reach and building the process that keeps it growing.
Sound familiar?
Plenty of leads, too few deals
The team is busy and the pipeline looks full, but too few deals close and it’s unclear where they stall.
Existing clients could buy more
Much of your growth sits in existing accounts, but the team sells on price instead of advising clients.
A new market, the old playbook
You want to sell in another EU country, with a playbook built for home.
Too much admin, too little selling
Your salespeople spend their days on data entry, reports and follow-ups rather than talking to clients.
Where I can help
AI-powered sales processes
Sales-process improvement built around AI: clear pipeline stages and qualification, a clean CRM, targets the team can actually run at, and automated workflows that cut manual work, so more time goes into selling and closing.
B2B sales consulting
It starts with a short diagnostic of your sales process and pipeline: an experienced outside view of your offer, pricing, target accounts and sales motion, turned into a clear plan to improve commercial performance.
Sales execution and alignment
Getting sales, marketing and product working to one plan, then making results consistent with playbooks, onboarding and coaching for the team.
Helping companies in regional EU markets
Hands-on support to enter or grow in Greece, Southeast and Central Europe, backed by first-hand market knowledge and a network across the region’s e-commerce and start-up ecosystem.
Track record
- 01
Scaled GLAMI’s Greek market from 2018 into the group’s #2 market by revenue and profit, outpacing the group average throughout.
- 02
As Country Manager for Greece, Romania and Hungary, owned the full P&L and commercial strategy of three markets: pricing, channel investment, partnerships with some of the group’s largest partners, and a cross-border team.
- 03
Led a seven-person business development team across 13 EU markets through outbound and win-back sales campaigns, closing 515 new merchants in nine months while growing the portfolio year on year.
- 04
Introduced AI-powered workflows and CRM automation, connecting HubSpot, Slack, Notion and internal data through n8n, to improve pipeline quality and free the team’s time for selling.
About
I’ve spent most of my career scaling markets, from the first few partners to a business with its own momentum.
At GLAMI, a European fashion discovery platform, I scaled the Greek market through business development, led commercial operations across three markets as Country Manager, then headed business development in 13 markets. Since 2026 I’ve worked independently, helping B2B companies build or accelerate their sales.
Born in Crete and shaped by years in Athens, Prague and Hamburg, I work with teams across Europe, in English and Greek.
Working on a commercial or sales problem?
Book a 30-minute diagnostic call. We’ll look at where your sales stand today and, if there’s a fit, agree a clearly scoped piece of work with a defined end point.
Book a 30-minute diagnostic callOr write to hello@harryspinthakis.com